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American Heart Association's Life Is Why We Give™ Campaign

The Pelican Store rallies to reduce heart disease and stroke through the American Heart Association’s Life Is Why We Give™ campaign

MILWAUKEE, February 5, 2018 — The Pelican Store is joining in the fight against heart disease and stroke alongside the American Heart Association, the world’s leading voluntary health organization devoted to fighting cardiovascular disease and stroke. Throughout the month of February, The Pelican Store and other companies across the country are participating in the American Heart Association’s fundraising campaign, Life Is Why We Give™.

“We are proud to join in the American Heart Association’s fight against heart disease and stroke while also partaking in an event that encourages a healthier community,” Rachel Elliott, web marketing specialist at The Pelican Store.

Throughout February, The Pelican Store will provide customers with the opportunity to support the American Heart Association by donating $1 from each order throughout the month of February, which is American Heart Month.

“The American Heart Association is committed to fighting heart disease and stroke and improving the quality of life for all Americans,” said American Heart Association Board Chairman James Postl. “Our work would not be possible without the generous support of committed companies like these who provide donation opportunities to their customers. These corporate citizens provide a force multiplying impact to our work and help us get ever closer to a world without needless suffering or death.”

As the leading source of non-government funded cardiovascular science, the Association has invested more than $3.7 billion in scientific research and discovery since 1949. The organization trains approximately 2 million high school graduates in CPR every year and has reduced cardiovascular disease mortality by 70 percent since 1968.

In addition to contributing to save lives through The Pelican Store, donations may be made directly to the Association at To learn more about the Life Is Why We Give™ campaign and to find other participating companies, visit

Wear Red Day 2018

About The Pelican Store

The Pelican Store is the largest factory-authorized distributer of Pelican™ Products in Milwaukee, Wisconsin, a division of PAK-RITE.

About Life Is Why We Give

We all deserve to live a long, healthy and happy life. However, heart disease and stroke are robbing too many of us from this innate entitlement. The American Heart Association is working to ensure that everyone has an opportunity to live their best life. When people donate or purchase goods and services that benefit the AHA from our Life is Why We ™ cause supporters, it puts us closer to the quality of life we all deserve.  Life Is Why We ™ allows consumers to think about their reasons to live healthier, longer lives and to give in honor of those reasons. Too long, heart disease and stroke have stolen our precious moments. It’s time we fight back together and affirm that we’re more powerful than these diseases… because everyone has a reason to live a longer, healthier life… and that reason is why we give.

American Heart Association Life Is Why We Give

For Media Inquiries:
Rachel Elliott
PAK-RITE – The Pelican Store
2395 S. Burrell St.
Milwaukee, WI 53207
Office: 414-489-0450 x126